Transparency and credibility - Creativity and innovation - Objectivity - Respect for the viewer - Competitiveness - Responsibility
- Objectivity: Make every effort to ensure that the media content is accurate and objective.
- Transparency and credibility: transparency in dealing with information services and adherence to international practices.
- Creativity and innovation: Provide everything new and innovative to ensure excellence and advancement.
- Respect for the public: Respect for the rights of everyone to correct, privacy and intellectual rights and respect the diversity that characterizes the society of Dubai with all its different cultures and beliefs.
- Competitiveness: We compete honestly and transparently without allowing performance levels to diminish so that media services do not become an end in themselves.
- Responsibility : Social responsibility that necessitates joint action within community goals.