- Platform for culture, thoughts, literaturee, creativity and noble values in the UAE and the region.
- Present interesting programs that target all segments of society.
- Present new and innovative programs to ensure excellence and advancement.
- Transparency, objectivity and commitment to the journalistic ethics as a method and a road map to achieve our mission.
- Offering a unique and distinctive experience in the contemporary television and radio media space.
- Ensure the highest standards of broadcasting by adopting the latest modern technical devices.
- Offering distinctive programs that target all segments of society.